What Is the Raw Fusion Store?

The Raw Fusion Store is the latest venture of Raw for Life LLC, a company originated by the husband-wife Pure Foods chef team of Russell and Jennifer Halderman.

Raw for Life LLC is creating the next step in healthy eating – Pure Food Cuisine. Its first venture is the Raw Fusion online store. The purpose of the online store is to give everyone the opportunity to have access to truly pure food products such as snacks, supplements, books, recipes, resources and services to make Pure Food cuisine a part of you and your family's lifestyle. Most of these products are so cutting-edge that they cannot be found at your local whole foods grocer or health food store. Raw for Life has searched the planet to find these unique products, many of which come from the pristine jungles of South America, exotic locations in Asia, and from smaller food producers in the USA that are more focused on the quality of their product then the quantity. In addition we have spent hundreds of hours reviewing how each product is produced to ensure it meets Pure Food guidelines, along with the Enzymatic Superfood® standard.

Russell Halderman , CEO and co-founder of Raw for Life says this about their research:

“We made a decision very early in the formation of our company to focus on the integrity of the foods, products and meals we would offer to our customers.

This decision led us on a journey that astounded us! We found manufacturers that label their products “certified organic”, but are made in such a way that toxins from high-heat processing are introduced into the final product. We also found issues with products labeled ‘Raw'. Many products labeled ‘Raw' are treated with temperatures high enough to denature many of the food's valuable nutrients.

Most importantly, though, we are delighted to have discovered a number of high integrity food producers that aligned with our philosophy of purity!”

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About Russell and Jennifer Halderman

Russell and Jennifer are Food Entrepreneurs that are establishing the next standard in food quality that addresses concerns beyond Natural and Organic.

Both are:

• Certified Raw Food Chefs, Teachers and Instructors
• Experienced Communicators
• Passionate for Enzymatic and Living Foods that will improve the lives of the community
• Publishing a new food standard that will evolve the food industry and consumer awareness of Pure and Enzymatic Superfoods

Our Goals:

• Create eating experiences that appeals to gourmet senses
• Product integrity through compliance with the Enzymatic Superfood ® standard (purity of food and maximization of nutrition)
• Treat each customer with warmth and respect
• Promote an inclusive workplace and help the community
• Making the world a better place to eat with each bite you take!